Importance of Bonuses, Commissions and Incentives

03/11/2023 4 min
Importance of Bonuses, Commissions and Incentives

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Episode Synopsis

Direct selling being a successful model for the past years remains to be successful because of their distributors. Distributors who are an important factor for direct sales success should be motivated constantly so that their productivity is increased which positively impacts for the business success. The distributors are motivated by providing them bonuses, commissions and incentives.  There are different types of compensation plans that offers to distributors which have an impact on their loyalty as well. In general, the bonuses provides monetary benefits for distributors for meeting targets whereas the commissions only provide benefits when products are sold. An incentive program gives additional incentives to those who sell more and maintain a high level of activity with regular follow-ups from management.  A bonus is something an individual receives as a form of appreciation for their skills. It could be in the form of monetary payment, such as a commission or it can also come in other forms such as vacation days. Bonuses are usually awarded after specific goals or targets have been met by the individual. In direct selling, while commissions are indicative of a fixed baseline,. Bonuses would then be rewarded if the individual has surpassed sales quotas and goals set by the company. There are many ways in which a direct sales company can incentivize its distributors, but one of the most popular and lucrative is through commissions. Commissions in direct selling are a variable compensation structure that is often predetermined and outlined by the direct sales company. They can either be an incentive for sales, or as a bonus for meeting certain goals. Commissions vary from company to company depending on their pay-per-sale set up and sometimes include other factors.  Hosted on Acast. See acast.com/privacy for more information.

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