In this episode, we meet with Erika Rodriguez, Founder and CEO of Nadi Marketing and Chair of the first-ever San Diego Climate Week. Erika shares her life-changing experience surviving a Category 4 cyclone in Fiji, how that moment shifted her career toward climate advocacy, and the story behind launching a partnership-focused marketing agency that serves sustainable and purpose-driven organizations.
Listeners will hear how San Diego Climate Week (October 1–8, 2025) was created as a grassroots, community-powered week of events emphasizing resilience, accessibility, and collaboration — from bike and transit rides to virtual panels and local art installations. Erika outlines practical partnership-marketing strategies, examples of community-centered campaigns, and the importance of storytelling, mentorship, and aligning values in purpose-driven businesses.
Expect actionable advice for professionals who want to apply skills like marketing, design, and finance to environmental work, plus information on how to get involved with San Diego Climate Week and support inclusive, year-round climate action.

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