Consumer Insights from data can help a business more efficiently, but what can data do for the cannabis industry? This week, Jeffrey Graham joins the podcast to talk about how the cannabis industry uses data. Jeffrey is the CEO of Pistil Data, a research company that gives cannabis brands the statistically-backed insights they need to identify new revenue and business opportunities. In this episode, Jeffrey talks about using his background working with data for companies like Twitter, Google, and the New York Times to form Pistil Data. He also reveals some telling information as to how and why people are using cannabis, and gives his own perspective on Elon Musk taking over Twitter.

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