In this episode… Dr. Seggev discusses with host, Michelle Loux, that two of the current trends he is seeing is how inexpensive marketing research has become and the other is how consumer behavior and research has advanced over the decades. He shares his thoughts on how marketing surveys can go beyond the fundamentals in litigation, which currently focus on class actions and  trademark infringement but he points out that future facts are just as important as past facts. He elaborates, "The impact of an action taken by a company today that is a fraudulent user may last over the next five, ten, or fifteen years. Would survey research determine what the impact would be?"

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