In this episode of the Beyond the Book series, Ben cuts through the hype around video views, likes, and shares — and shows you how to measure what actually matters in video strategy.Discover the 5 Buckets of Metrics That Matter from the Engage book, and learn how to align your video content with real business outcomes. Because views don’t pay the bills — but results do.🎯 You’ll learn: • Why vanity metrics are misleading (and dangerous) • What to track instead using the 5-bucket framework • How to choose the right metrics based on your business goals👉 Get your copy of Engage: The Definitive Guide to Video Strategy for Business atengagevideomarketing.com/book🎓 Ready to go deeper? Join the Video Strategist Masterclass and turn your knowledge into action:engagevideomarketing.com/VSM

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