In this episode of the special podcast mini-series 'Beyond the Book', Ben dives into one of the most overlooked pillars of effective video strategy — truly understanding your audience. Using the “Think > Feel > Say > Do” empathy framework from his book Engage, Ben unpacks how audience clarity transforms every other part of your content strategy.You’ll learn:Why vague targeting kills resultsHow to map your audience using real insightAnd how empathy leads to more powerful, high-converting video content🎯 Key takeaway: If you don’t understand who you’re talking to, your video strategy is built on sand.Grab your copy of Engage or explore the full Video Strategist Masterclass at👉 engagevideomarketing.com/book

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