In this podcast, I discuss the impact of binary and absolute slogans on perception and behaviour, by drawing upon "Context is everything" as an example. These slogans undermine critical thinking and promote an absolute view where individuals are rendered powerless. I share a case where a workshop participant criticised my methods for not addressing structural issues, highlighting the industry's focus on efficiency over empathy. I emphasise the importance of critical thinking, challenging assumptions, and recognising the dialectical relationship between context and behaviour. I encourage listeners to be mindful of slogans and to embrace change and learning.

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