Marcus shared his system for creating monthly sales surges using a 1-hour reload email sequence sent throughout the year. The emails promote different products or topics each month, with the content needing only minor updates each year. Attendees discussed ways to apply this approach in their own businesses, such as focusing communication on their top clients or leveraging holidays and cultural events. Sending value-adding content between promotional emails was emphasized to keep people engaged. Testing fun and unexpected subject lines was also suggested. Attendees commented that implementing even a basic recurring email sequence could generate a good ROI from the regular income. The discussion provided ideas for segmenting lists and personalizing communication to different groups.

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