ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The TOP 3 Partnership Strategies for SUCCESS in 2025 AI Marketing (EP 14, Ch 3)"
Episode Synopsis
Marc Rosenstock discusses how collaboration and business development are essential for digital transformation. Learn how strategic alliances and partnerships can improve workflows and overall business strategy. Discover strategies for workflow optimization to enhance business outcomes. 🚀
Key Topics
It's critical to understand how partners use AI
Knowing the strengths and weaknesses of AI tools is essential
AI is changing the landscape of content creation and SEO
Businesses must design content for AI consumption
Guest
Marc Rosenstock, President, Rosenstock Consulting. Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations. Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI.
Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.
Timestamps
00:00 Understanding the Partner Ecosystem and AI Integration
03:16 The Shift to AI-First Mindset in Marketing
05:05 Designing for AI: New Paradigms in Content Creation
06:30 Leveraging AI for Small and Medium-Sized Businesses
Host
Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR.
A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast.
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
#Entrepreneurship #Leadership #SalesEffectiveness #TechSales
Key Topics
It's critical to understand how partners use AI
Knowing the strengths and weaknesses of AI tools is essential
AI is changing the landscape of content creation and SEO
Businesses must design content for AI consumption
Guest
Marc Rosenstock, President, Rosenstock Consulting. Marc is a seasoned marketing executive with over 20 years of experience in driving brand growth, digital marketing, eCommerce, and go-to-market strategies, holding senior roles in a number of world-class organizations. Today, his practice is dedicated to advising marketers to the SMB on effective uses of AI.
Marc holds an MBA from the University of Chicago, and dual Bachelor's degrees in Engineering and Economics from the Warton School at the University of Pennsylvania.
Timestamps
00:00 Understanding the Partner Ecosystem and AI Integration
03:16 The Shift to AI-First Mindset in Marketing
05:05 Designing for AI: New Paradigms in Content Creation
06:30 Leveraging AI for Small and Medium-Sized Businesses
Host
Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR.
A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast.
About Elevator 321 and the College of Coaches
We’re about moving the needle for leaders of tech-driven business. We should talk. Reach us at Elevator321.com.
#Entrepreneurship #Leadership #SalesEffectiveness #TechSales
In God we trust