Listen "06 - Why Your Story Sells More Than Your Strategy"
Episode Synopsis
Send us a textStrategy explains what you do. Story makes people believe it matters. In this episode I explore why your story is the real hook for premium clients - and why credentials or frameworks alone rarely win trust.You’ll learn: ✔️ How your origin story makes clients buy into your reason, not just your service ✔️ Why detailed transformation stories cut through more than vague testimonials ✔️ How micro stories - small, human details - stick and build connection faster than polished pitchesClients want results, but in the premium space, they also want to feel trust, excitement, and safety. Story delivers those feelings long before they’ve experienced your service. This week, your challenge is simple: stop polishing your pitch and share one story. Watch how differently people respond.Want more? Join the VIP feed. Get instant access to my free VIP podcast at elevateyourbusinesspodcast.com That’s where the good stuff lives - behind-the-scenes strategy calls with real clients, bonus episodes packed with tips, and insights I don’t share anywhere else. Join today and start building a business that feels as good as it looks on paper. 💡 Loved this episode? I’d love to hear your thoughts. 👉 Share your feedback or leave me a voice note HERE. And if you’re ready to take these strategies further, explore free resources and mentoring programmes at https://www.aster.academy/ Hit Follow so you never miss a new episode of Elevate Your Business.
More episodes of the podcast Elevate Your Business with Sarah Capewell
12 - From self doubt to thought leader
07/11/2025
11 - The Power of an Abundance Mindset
31/10/2025
10 - The Season of Enough
24/10/2025
09 - Cultural Codes of Premium
17/10/2025
08 - Power, Perception and Premium Clients
11/10/2025
04 - Be Memorable, Not Just Visible
13/09/2025
02 - The Psychology of Premium Pricing
31/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.