Send us a textYour prices are signals. Long before you explain your offer, your pricing tells a story about your value, your confidence, and the kind of clients you attract.In this episode of Elevate Your Business, Sarah Capewell breaks down the three psychological triggers that make premium pricing work:Anchoring - why starting with your most premium option changes how everything else feelsValue Distortion - the hidden bias that makes “expensive” feel like “better”Identity Buying - how clients use pricing to step into their future selvesYou’ll hear how two equally qualified tutors set different rates - and why the higher-priced one didn’t just fill her diary, she filled it with better clients.If you’ve been playing it safe with your prices, this episode will help you rethink your strategy so your rates do some of the selling for you.👉 Listen in and discover how to align your pricing with the transformation you deliver, so you attract the right clients at the right level.Resources & Links:Free resources and mentoring programs: elevateyourbusinesspodcast.co.ukSubscribe so you never miss a strategy that could change your business.Want more? Join the VIP feed. Get instant access to my free VIP podcast at elevateyourbusinesspodcast.com That’s where the good stuff lives - behind-the-scenes strategy calls with real clients, bonus episodes packed with tips, and insights I don’t share anywhere else. Join today and start building a business that feels as good as it looks on paper. 💡 Loved this episode? I’d love to hear your thoughts. 👉 Share your feedback or leave me a voice note HERE. And if you’re ready to take these strategies further, explore free resources and mentoring programmes at https://www.aster.academy/ Hit Follow so you never miss a new episode of Elevate Your Business.

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