Staying in front of your prospects and current clients with engaging content is a vital part of your success in today's day and age. On the latest episode of Elevate and Accelerate, we welcome Ryan Ruff, the Executive Producer and Head of Content Production at the Celebrity Branding Agency, to discuss the importance of content creation for business owners. As a former NBC Television News Anchor and Emmy® Award-Winning Documentary Producer, Ryan is no stranger to the power of a good story and influential content. We sat down to discuss his interesting background and how he's working with business owners to create content that's not only valuable, but also positions business owners as the authority in their market. Timecodes:0:12 - Introduction and overview on the topic of the day1:23 - Ryan's background in TV News and storytelling10:26 - How a business owner can view podcasting as a means of growing their brand13:53 - Differentiating yourself and your podcast to speak to your unique audience17:14 - The equipment considerations when you're starting a podcast23:31 - "Who would want to listen to what I have to say?"27:00 - What does the commitment to podcasting look like?32:56 - Tips for improving your on-camera presence43:26 - Lean into your authentic self and be transparent with your audience47:20 - How to get in touch with Zack and his team48:13 - Closing remarksConnect With Zack:LinkedInYouTube

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