Over the next few episodes of Elevate and Accelerate, we're exploring the foundation of creating a Celebrity Brand. It all begins with The Business Trifecta–Media, Marketing, and PR. On this episode in particular, we're going to be focusing on Media. It's vitally important to remember that Media acts as a medium for sharing your story and getting your brand exposure. We'll dive into the various forms of Media and how they can work together to create a foundation for your Celebrity Brand!Timecodes:0:06 - Welcome to the show!0:50 - Look at your business like a car4:35 - Leveraging your mass media credentials in your direct media7:00 - Where people look before they buy9:40 - Your website needs to provide a great first impression13:00 - Leveraging mass media credentials on your website16:18 - Developing a level of social proof is vitally important 18:25 - What types of content are you putting out there? 21:00 - Quality vs. Quantity24:17 - Your content needs to be in your voice28:19 - YOU are the perfect person to serve your ideal client29:00 - Closing remarks and how you can get in touch with ZackConnect With Zack:LinkedInYouTube

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