Martin Henley: So where we start is, how are you qualified to talk to us about marketing?
Robbie Mould: Well, so I've run two businesses now, this is my second venture, RJM Digital, which is a marketing company, a web design and SEO company. But running a company, you are in charge of marketing, you decide where your brand goes, you have to decide who your customer is, how you're going to market to those customers, drive sales, etc. So I think actually doing it, and working with marketing agencies, and also then being a marketing agency to work with a lot of customers, I'd like to think I'm in a pretty good state, whether I do it right or wrong is a different matter, and probably something for someone else. But yeah, that's kind of how I've ended up here.
But my background isn't really traditional marketing. So my background is a web developer at university. I've been in corporate sales for small startups, large corporates, etc. Run my business, before in the IT sector, but always kept up with the software development side of things, building websites, building online presence, building platforms, etc. And so now, as the sort of market evolved, where you'd have to say, arguably, the majority of marketing, the majority of sales, especially in this post-COVID world, blah, blah, blah, is that it's all gone digital, and where I sit with that background of, in my sales and building platforms, building websites, etc, I like to think puts me in a pretty good state to help other companies, small business owners drive their marketing efforts.
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