Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content.   Sponsored by Partner in Publishing: PartnerInPublishing.com   Bookmarks: 00:00 Introduction and Setting the Stage 2:50 How Partner in Publishing (PIP) Began 6:14 The Role of Agencies in Redefining the EdTech Market 6:45 Market Development Powers Sales 7:34 Impact of COVID-19 on EdTech Marketing 8:54 The Role of Data in Marketing 12:10 Comprehensive Marketing Strategies 15:26 Future of EdTech and PIP’s Role 15:42 Social Proof and Content Creation 18:26 Organic Marketing Approach 19:27 Importance of SEO and digital ads 20:07 Integrated Marketing Efforts 20:55 Your Content Shouldn’t Always be Promotional  23:04 Scalability with Agency Support  24:41 Tailored Marketing Strategies 25:38 Elevating Leadership with the Right Team 28:15 Client Diversity and Success Stories  29:04 The Role of Sales and Marketing Integration 29:51 Embedded Agency Partnership 30:13 The Concept of "Everyone is a Publisher" 32:42 Closing Remarks   Resources: Partner in Publishing Lisa March | LinkedIn Mike Moore | LinkedIn

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