A corporation interested in patenting 'human pheromones' for profit created a long lasting myth that has roped in many scientists as well as the general public. Tristram Wyatt will describe what went wrong and what would be needed to establish that we do have pheromones (chemical signals within a species). One of the most promising leads is communication between mothers and babies, not sex. Tristram is a founding fellow of Kellogg College and a senior researcher at the Department of Zoology, University of Oxford. The second edition of his single-author book Pheromones and Animal Behavior (Cambridge University Press) won the Royal Society of Biology's prize for the Best Postgraduate Textbook in 2014. His next book, Animal Behaviour: A Very Short Introduction, will be published by OUP in 2017. His TED talk on human pheromones has had 1 million views. Twitter: @pheromoneevoWeb: http://www.zoo.ox.ac.uk/people/view/wyatt_td.htm

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