In this episode of Eco Echo, host Nil Kıran and Şebnem Safi dive into the growing issue of greenwashing—the deceptive marketing tactic that misleads consumers into believing a product or service is more environmentally friendly than it really is. From real-world examples like Volkswagen’s “clean diesel” scandal to H&M’s "Conscious Collection," they discuss how greenwashing undermines consumer trust, distorts the market, and hinders true sustainability progress. Learn why businesses resort to greenwashing, its impact on the environment, and how we can regulate it to protect consumers. Plus, discover how this knowledge empowers consumers, future business owners, and entrepreneurs to make more informed and conscious choices. Tune in for expert insights on building a sustainable future without falling for misleading claims.

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