With over two decades of experience as a trainer and mentor to sales professionals, I have had the privilege of witnessing remarkable individuals both succeed and falter in the world of sales. What sets these two groups apart? The pivotal difference lies in the art of asking for the deal. 
Picture this scenario: A diligent salesperson invests significant effort into securing a crucial meeting. They meticulously research and vet potential prospects, pose insightful questions to comprehend their needs, and dedicate themselves to crafting a tailored solution. They present their ideas with finesse, making the prospect the hero of the narrative. Yet, when it comes to the pivotal moment, they leave the room without uttering the most critical question: "Can we proceed?" 
Every sales meeting should conclude with a clear outcome—either a resounding "yes," a definitive "no," or a defined plan for next steps. However, it is astonishing how often a salesperson neglects this fundamental step, letting their hard-earned opportunities slip away simply because they hesitated to ask for the deal. 
In this episode, we review the art of asking for the deal.

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