From Lightbulb Moment to National Movement: Claire Coder on Building Aunt Flow

11/08/2025 23 min Temporada 1 Episodio 1
From Lightbulb Moment to National Movement: Claire Coder on Building Aunt Flow

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Episode Synopsis

When Claire Coder unexpectedly started her period at a startup event — with no products in sight — she had a lightbulb moment: why aren’t pads and tampons stocked like toilet paper? That spark led her to leave college at 19 and launch Aunt Flow, a company now supplying 60,000 bathrooms nationwide.In this inaugural CEO Conversations episode, Steve Stivers talks with Claire about:The origin story that sparked a nationwide movementDropping out to go “all in” on her ideaPivoting from subscription boxes to B2B successBuilding credibility and pitching to non-menstruating decision-makersCold networking strategies that actually workBreaking taboos with humor and purposeIt’s an inspiring, candid look at how grit, mission, and a touch of levity can change the conversation — and the marketplace.Don't miss out on the latest "Down to Business" episodes and other informative content. Stay connected with us and be part of the conversation! LinkedIn Twitter (X) Facebook Instagram

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