Listen "The #1 Rule For Compliant Testimonials - Almost All Marketers BREAK It…"
Episode Synopsis
If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit
Testimonials are EVERYWHERE. After all, they’re one of the best tools marketers have at their disposal. There’s just one problem…
So many of them are completely non-compliant.
In today’s episode, Greg and I sat down to discuss the biggest problems marketers are overlooking when it comes to their testimonials. The biggest problem according to Greg? Now having a reliable method to track customer results.
And that’s just the start. During our conversation we also covered…
The 3 steps marketers need to take to ensure their testimonials are compliant…
Case Study: the brilliant surveys and check-ins BeachBody uses to collect client data…
How to structure incentives for customers to share progress updates…
Why bringing in third-party survey firms can bolster your credibility…
And exactly how to structure your testimonials going forward to make sure they’re compliant…
Don’t run another testimonial without checking out this episode first!
Testimonials are EVERYWHERE. After all, they’re one of the best tools marketers have at their disposal. There’s just one problem…
So many of them are completely non-compliant.
In today’s episode, Greg and I sat down to discuss the biggest problems marketers are overlooking when it comes to their testimonials. The biggest problem according to Greg? Now having a reliable method to track customer results.
And that’s just the start. During our conversation we also covered…
The 3 steps marketers need to take to ensure their testimonials are compliant…
Case Study: the brilliant surveys and check-ins BeachBody uses to collect client data…
How to structure incentives for customers to share progress updates…
Why bringing in third-party survey firms can bolster your credibility…
And exactly how to structure your testimonials going forward to make sure they’re compliant…
Don’t run another testimonial without checking out this episode first!
More episodes of the podcast Don’t Say That
FTC Asset Freezes Are Surging...
27/03/2025
FTC Laws Every Marketer Must Know...
04/03/2025
Am I REALLY a Spy for the FTC?
25/02/2025
Can Marketers Really Go to Jail for Fraud?
18/02/2025
Will Disclaimers Protect You From the FTC?
11/02/2025
Did Greg Just Put A Marketer In Jail?
04/02/2025
Important 2025 Compliance Changes...
21/01/2025
The Biggest FTC Compliance Risks for 2025...
14/01/2025
What’s the FTC Up To in 2025?
07/01/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.