Data has become a valuable asset for businesses in every industry. In particular, it enables organisations to fine-tune their strategies, deliver better customer experience, and much more. As a result, cloud has become increasingly commonplace within enterprise environments. Simultaneously, Internet of Things (IoT) has also grown in popularity and will continue to do so as our future becomes increasingly connected.In light of this, Ronald van Loon, Director at Adversitement, speaks with Hannu Valtonen, VP Product & Co-founder at Aiven, to explore real-time data's role in application development in the cloud. Firstly, Hannu delves into how companies use data in store and in operation for a competitive advantage. He then goes onto outline how organisations can use this to deliver a better customer experience.

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