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Listen "The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6"
Episode Synopsis
On this episode, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day.We'll be outlining the specific tactics we use at Vainu to create demand, drive customer retention, and, ultimately, generate more revenue. We'll touch upon several topics, such as:-Building a database you can trust in and efficient data management practices-ICP alignment with the sales team & ABM-Our approach to lead scoring and routing-Segmentation and personalization at scale-Target market analysis-LinkedIn ads
In God we trust