In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation movement, and in this 30-minute episode, Adams shares his views about- what’s working in demand gen and what’s not- how to get marketing, sales, and product to work towards the same ICP- the importance of measuring success with KPIs that are actually relevant- why is executing both “one-to-many” and account-based marketing tactics important- The year 2023 with tight budget constraints regarding marketing channels and tactics – where to focus, what to leave out?

Ver todos los episodios