In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams:1. From Siloed Ops to Revenue Operations2. Interactive Demos will be everywhere3. Salespeople will need to become domain experts4. Demand generation will continue to triumph over lead generation5. Expect more stakeholders, longer sales cycles, and CFO involvement6. Look-a-likes will finally become mainstream in B2B-----------------------------------------------------------------------------------------Vainu provides reliable company data for B2B businesses to help sales, marketing, and operations have the information needed to plan and execute effective sales and marketing initiatives. Learn more at www.vainu.com.

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