In this episode of Podiatry Practice Mastery, I discuss how shockwave therapy can accelerate recovery for fractures and stress injuries when applied strategically. I share insights from a patient with a second metatarsal fracture treated every 72 hours, highlighting why some patients are willing to pay more for faster results. I also cover patient scheduling challenges, urgent care growth strategies, and how we're leveraging marketing to fill up a new doctor's schedule.What You’ll Learn in This EpisodeHow shockwave therapy aids faster recoveryWhy patients pay for speed and efficiencyBest practices for scheduling high-value visitsGrowing urgent care traffic using blogs and adsUsing YouTube shorts for patient acquisitionWhy You Should ListenIf you're looking to increase patient satisfaction and practice revenue, this episode is packed with insights. From treatment strategies and patient expectations to scaling urgent care services and leveraging digital marketing, you'll learn actionable ways to optimize both clinical care and business growth.Key Topics Covered[0:01] Accelerating healing with shockwave therapy for metatarsal fractures[0:23] Why some patients pay more for faster results[1:10] Leveraging shockwave therapy for stress fractures[1:26] Scheduling challenges and optimizing 10-minute matrix follow-ups[1:58] Misplaced nail care appointments and their impact on efficiency[2:37] Bunion pain management and shoe recommendations[3:31] Monitoring progress and next steps for metatarsal fractures[3:46] Treating posterior tibial tendon pain and exploring shockwave options[5:09] Introducing a nail tech and improving workflow efficiency[6:19] Training team members for advanced treatments like shockwave[7:24] Strategies to attract urgent care patients[7:59] Why urgent care fills schedules faster than diagnosis-focused marketing[8:47] Using Alex Hormozi’s tactics to create irresistible patient offers[9:29] Converting YouTube shorts into patient acquisition ads[9:53] Accessing the $1M blueprint masterclass to grow your practice👉 Learn how to leverage shockwave therapy, urgent care marketing, and streamlined scheduling to scale your podiatry practice faster.

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