Episode DescriptionWhat if the fastest path to a million-dollar practice isn’t more patients—but better awareness of what happens inside each day? In this episode, Don walks through a real Monday using what he calls the Million Dollar Minute: deliberately tracking patient encounters, treatments, and downstream value.Using a mix of shockwave therapy, orthotics, nail procedures, injections, in-office surgery, and self-pay services, Don breaks down how intentional sequencing, patient education, and systems thinking reduce resistance and increase both outcomes and revenue. He also shares why timing matters—especially with orthotics, shockwave, and follow-ups—and how simple operational habits add up.The episode closes with marketing reflections, including website lead magnets, outsourcing digital work, and how small strategic changes can compound without adding clinical stress.⸻Timestamps • [00:00] Introduction & the “Million Dollar Minute” conceptWhy Don started tracking entire days—not just procedures—and how this reframes revenue awareness. • [01:05] MVP patient strategy: shockwave → orthoticsUsing visit timing to reduce resistance and improve long-term outcomes. • [02:15] Nail care, KeryFlex, and delegation decisionsPricing, follow-ups, and why some services are better delegated. • [03:10] Shockwave therapy case mix & progressionNeuromas, tendonitis, metatarsalgia, and visit sequencing. • [04:05] Complex pain cases: imaging, injections, and uncertaintyManaging OCDs, neuromas, and staged decision-making. • [05:00] In-office procedures & risk awarenessNail avulsions, Anodyne/AniFix staging, amputations, and neuropathic patients. • [06:10] Orthotics, equinus, and conservative care systemsPairing devices with stretching, splints, and patient compliance. • [07:05] Pediatric and routine follow-upsWarts, ingrowns, calluses, and efficient care flow. • [08:05] Injection-heavy visits & surgical planningManaging expectations when surgery is coming but pain needs control now. • [08:55] Marketing systems & website lead ideasOutsourcing SEO, ads, and introducing a simple “foot quiz” lead magnet. • [09:35] Closing thoughtsWhy tracking days—not just totals—changes how you practice.⸻Key TakeawayTracking a full clinical day with intent reveals where systems, timing, and patient education quietly drive both better outcomes and higher-value care—without seeing more patients.⸻If this episode sparked ideas about how you structure visits or track your day, share what you’re testing or refining in your own practice—we’d love to hear what’s working for you.

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