Episode 8: What numbers can't teach us

Do we click?
20/08/2019 22 min Episodio 16
Episode 8: What numbers can't teach us

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Episode Synopsis

Last episode, Mijke discussed what audience metrics can teach people working in journalism with Erik van Heeswijk, SmartOcto's CEO. This month, she'll talk about the flip side of metrics. By analysing literature, Mijke clarifies the disadvantages and challenges of audience data for editorial departments.
 

More episodes of the podcast Do we click?

Episode 1: The click is dead 05/01/2019
Aflevering 1: De klik is dood 05/01/2019
Aflevering 2: Praktijk, perceptie en een persoonlijk verhaal over bezoekersstatistieken 14/02/2019
Episode 2: Practices, perceptions and a personal story about audience metrics 14/02/2019
Aflevering 3: Plugged in; De rol van technologie in de journalistiek 20/03/2019
Episode 3: Plugged in; The role of technology in journalism 20/03/2019
Aflevering 4: Het publieksdilemma (deel 1); Iedereen is het publiek 23/04/2019
Episode 4: The audience dilemma (part 1); Everybody is the audience 23/04/2019
Aflevering 5: Het publieksdilemma (deel 2); De kunst van het betrekken van je publiek 22/05/2019
Episode 5: The audience dilemma (part two); The art of audience engagement 22/05/2019
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