We think what we're learning about when studying the greatest adverts of all time, is each and every advert tells a story of the journey.
In the 2005 Honda "Impossible Dream" advert we see machine after machine of dreams, from the past to the current.
We also learn that by telling a story of a journey we can share in the effort, continuity, and contribution of the business.
When we create adverts, there are those adverts that trigger moments, limited time offers etc, but we are looking for adverts that help create a relationship, lifetime value, customer retention,
These adverts, take us on a journey.
The words of the advert - a song by Andy Williams are also great to read and think about the message they add to a journey.
To dream the impossible dream
To fight the unbeatable foe
To bear with unbearable sorrow
To run where the brave dare not go
To right, the un-rightable wrong
To love pure and chaste from afar
To try when your arms are too weary
To reach the unreachable star
This is my quest, to follow that star
No matter how hopeless, no matter how far
To fight for the right without question or pause
To be willing to march into hell for a heavenly cause
And I know if I'll only be true to this glorious quest
That my heart will lie peaceful and calm
When I'm laid to rest
And the world will be better for this
That one man, strong and covered with scars
Still strove with his last ounce of courage
To fight the unbeatable foe
To reach the unreachable star
You can watch it here, or I've embedded it below.
#team #people #growth #argybargy
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