ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "18: Customer Acquisition Chaos"
Episode Synopsis
Customer Acquisition Chaos...
"The old playbook - spin up Facebook ads, sprinkle in some SEO and SEM, maybe experiment with some influencer campaign....doesn't work again more". Rex Woodbury
We've been renting our customers from FAANG, but the rent is going up, there is no denying that.
So, let's introduce a new way - System Thinking Marketing.
Blend....
Slow marketing - brand marketing
Fast marketing - tactical paid
To blend the 2 we need to become creators, and story tellers.
We need to see commerce as a journey, one we go on with our customers.
A LONG journey. Life Long.
From time to time we'll carry our customers.
From time to time they will walk alongside with us.
From time to time we will walk on our own.
So what is in the creators rucksack?
In no particular order:
PR
Newsletters
Blogging
Podcasting
Events
Pop-up stores & exhibitions
Analytics - to steer the path
Build these assets individually, don't fall into the habit of optimising one against the other.
Focus on each to be as good as they can be as if these assets were the last thing you owned.
BTW, how long will you/ can you wait?
JFYI, CAC will only get worst...
mmm....
#digitalamarketing #brandbuilding #argybargy
For more info about us follow the link below
https://www.dx3.co.uk/latest-thinking
"The old playbook - spin up Facebook ads, sprinkle in some SEO and SEM, maybe experiment with some influencer campaign....doesn't work again more". Rex Woodbury
We've been renting our customers from FAANG, but the rent is going up, there is no denying that.
So, let's introduce a new way - System Thinking Marketing.
Blend....
Slow marketing - brand marketing
Fast marketing - tactical paid
To blend the 2 we need to become creators, and story tellers.
We need to see commerce as a journey, one we go on with our customers.
A LONG journey. Life Long.
From time to time we'll carry our customers.
From time to time they will walk alongside with us.
From time to time we will walk on our own.
So what is in the creators rucksack?
In no particular order:
PR
Newsletters
Blogging
Podcasting
Events
Pop-up stores & exhibitions
Analytics - to steer the path
Build these assets individually, don't fall into the habit of optimising one against the other.
Focus on each to be as good as they can be as if these assets were the last thing you owned.
BTW, how long will you/ can you wait?
JFYI, CAC will only get worst...
mmm....
#digitalamarketing #brandbuilding #argybargy
For more info about us follow the link below
https://www.dx3.co.uk/latest-thinking
More episodes of the podcast Do One Thing Well with Phil Argent
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62: You'll never lead by following
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61: The strongest blocks
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60: The beauty of building
10/01/2023
59: Build, complete, manage
06/01/2023
58: Custodians of our planet
03/01/2023
51: The resting race boat
22/12/2022
49: Supercalifragilisticexpialidocious
20/12/2022
In God we trust