This week on the DO IT MY WAY Podcast, Deedra sits down with Dr. Maribeth Kuzmeski—a marketing powerhouse whose career spans running a successful agency, teaching at Oklahoma State University, speaking on national stages, and writing nine books. Dr. K shares how her firm, Red Zone Marketing, began almost by accident and grew into a thriving business serving financial advisors nationwide. She reveals how saying yes, even when she wasn't ready, opened doors to speaking, consulting, and teaching opportunities that shaped her career. You'll learn what it means to embrace a red zone mentality and how AI is reshaping the way we work, write, and hire in marketing. Plus, she offers practical advice for entrepreneurs and students alike: don't wait for the "perfect time" to start, because it doesn't exist. If you've ever wondered how to build credibility, balance multiple passions, or use AI without losing your voice, this episode is packed with insights you won't want to miss.  

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