Listen "Why CEOs Need to Be the Brand"
Episode Synopsis
As a CEO, you are more than the leader of your company—you are the brand. Did you know that companies with visible CEOs are 45% more trusted by customers? Visibility isn't just about personal ego—it's about fueling business growth. In this episode, we explore why visibility isn't just a nice-to-have, it's a powerful growth strategy. From building trust with customers to attracting top talent, your personal brand as a leader directly impacts your bottom line. You'll hear real-world examples—from Mel Robbins' movement-driven brand—that prove when women CEOs step into the spotlight, their companies thrive. We'll also break down practical ways to define your story, show up authentically, and use visibility to fuel both influence and business growth. If you've ever wondered how to elevate your presence as a CEO without feeling "too self-promotional," this episode will give you the clarity and strategies to show up and lead boldly.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.