Scott Geschel Scott Geschel, CIO at Premier Outdoor Living, leads IT across multiple units with a business-first mindset shaped by roles at QVC and in semiconductors. A 23-year Air Force and National Guard veteran, he also enjoys farming and woodworking. Governance | Security | Ultimate AI IT’s true impact starts with governance and passionate teams…not just flashy tools. AI is the ultimate goal… What drives real-world results: 3 Non-Negotiables AI Demands Clean Data: Before predicting markets or optimizing workflows, fix data ownership. Dirty data? Forget AI. Cybersecurity Needs Passion: Detection tools only work with teams who are “passionate...

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