Dhaval Bhatt, Founder and Chief Creative Officer of Courage Inc., joins Jeff Abracen to share how he co-built Courage into one of Canada’s top and most awarded in under three years - crafting work for clients like KFC, CIBC, Kit-Kat, Taco Bell and Skip.They chat about treating clients as collaborators, how to present big ideas & moving at the speed of culture, why the human-to-human approach matters more than ever, the people who have inspired him, the lessons that keep him and his team pushing for better work every day - and the culture behind it all.And of course, working on big budget productions with celebrities like Jon Hamm (aka Don Draper).Chapters00:00 Intro03:02 Building Courageous Client Relationships05:53 Human-to-Human Communication in Marketing08:46 The Importance of Being Proactive12:08 Promises of Courage: A Unique Agency Approach15:01 Selling the Sizzle: The Art of Presentation17:52 The Pursuit of Perfection in Advertising21:11 Founding Courage24:03 Collaboration in High-Stakes Production28:27 Adapting to Client Needs30:22 The Role of Celebrity in Advertising34:10 Creative Connections with Calendar Events37:58 The Customer Experience41:47 Behind the Scenes of Agency Work44:07 The Pursuit of Perfection in Creativity48:45 Influences on Creative Growth52:36 The Human Element in Professional Relationships54:27 Guiding the Next Generation of CreativesConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

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