Albany-based Alana Sparrow, Brand Strategist, Visual Storyteller, Founder of The VIB, and Chief Brand Officer & Co-Founder of The Foundry for Art, Design + Culture, joins Jeff Abracen to dig into why storytelling is the ultimate tool for branding success, the rapid rise of personal brands in corporate spaces, how confidence is built through action, scaling a business without sacrificing freedom, the impact of authenticity on trust and growth, embracing Ikigai to align work and life, why entrepreneurs need to stop sprinting and start sustaining, shining a light on your strengths to unlock your full potential, how personal brands will shape the future of business in 2025…and so much more!Chapters00:00 – Intro00:32 – Alana's Path to Brand Strategy03:15 – Leaving Higher Ed for Entrepreneurship05:21 – COVID’s Impact and Business Pivot07:23 – Personal Branding for High Earners09:21 – Authenticity in Branding and Marketing11:15 – Early Influences on Entrepreneurial Mindset15:26 – From Fine Art to Brand Strategy17:21 – Time Freedom vs. Hustle Culture18:30 – Slazy™ – A Smarter Work Approach22:31 – Finding Purpose and Profit with Ikigai28:23 – How Personal Branding Drives Growth32:26 – Confidence, Mindset, and Taking Up Space36:59 – Client Breakthroughs and Business Shifts38:45 – The Future of Personal Branding in 202543:09 – LinkedIn vs. Instagram for Brand Growth45:00 – Quality vs. Quantity in Social Media46:56 – Connect with Alana SparrowConnect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you. Every Like, Share, Subscription and Review means a lot.Cover art by Daniel DevoyMusic by Stephen Voyce©2024 The Disruptive Influence Podcast - Jeff Abracen

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