This week I unpack the highs and lows of my latest launch - why I nearly pulled it, the math that predicted the outcome, and what I’m changing next time. Then we dive into Lily Allen’s “memoir-music” era, the alleged open-marriage rules, and how controlling the narrative powers attention (and streams). Plus: Love Is Blind reunion tea (KB for Bachelorette), the chicken-smoothie saga, and why fame feels… deeply unattractive.In this episode:My “terrible-ish” launch debrief: no runway, wrong audience, tiny list growth, and why math is the pathWhat I’d do differently (and what I’m already fixing for April): list build, longer runway, one message, a real event, and expert opsLily Allen’s new album as marketing case study: story > spin, defense-by-offense, and audience emotional buy-inLove Is Blind reunion: KB = queen, why “he’s just not that into you” still stings, and the Nutri Ninja chicken-collab momentWhy normal life wins over scandal—brand safety, self-esteem, and boundariesChapters (drop timestamps after edit): 00:00 Cold open: why this episode is late (and not Auntie Bertie’s fault) — Launch fog, PMS, and the $600 Cirque reality check — The “math is the path” launch autopsy — List size, conversion math, and why there are no launch flukes now — The pivot: serving business owners in 2026 and hiring help — Dirty Dish: Lily Allen’s album as memoir-music + narrative power — Love Is Blind reunion breakdown (KB supremacy, chicken smoothie lore) — Final takeaways & what’s nextKey takeaways:Launches aren’t vibes - they’re numbers: audience size × show-up rate × offer-match.If you don’t have time for a proper runway, do it imperfectly to learn, then fix the system.Storytelling beats PR: Lily’s radical specificity ≫ vague metaphors for emotional investment.Don’t sell to the wrong room: segment, speak to one avatar, all year.Protect your energy: outsource operations; keep your voice.Disclaimers / notes: Allegations and relationship details are discussed as reported/commentary. This episode contains adult language and themes.WANT IN ON BLACK FRIDAY?Get on the Black Friday list

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