ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Why fast decisions make more $$$, Kris Jenner x MAC marketing flop, Alo's luxury brand mishap, & a Ben Affleck collab?! "
Episode Synopsis
This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.Alo Activewear’s luxury handbag launch → The $3,600 yoga-to-handbag leap no one asked for, and why brand perception matters is a fickle thing that needs to be respected. The mantra that runs my business: → I share how moving faster (and letting go of perfection) has made me more money, plus why entrepreneurs who hesitate lose out to scrappy competitors.You’ll also hear my unfiltered thoughts on celebrity endorsements, luxury positioning, and why done is always better than perfect.Also, SHOULD I HAVE A 3rd BABY?! Visit website HERE
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