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Listen "Crafting Seamless Journeys: Digital Strategy Meets B2B Customer Experience - Sunil Unni "
Episode Synopsis
Join our host, Deepak Sharma, for an engaging discussion with Sunil Unni, VP of Digital Marketing, Strategy and Platforms at Avantor. Explore Sunil's insights on crafting seamless journeys for B2B customer experiences, where digital strategy meets procurement efficiency. Dive into strategies for simplifying complex B2B buying processes, leveraging data integration, and fostering innovation with cutting-edge technologies like agent-based AI. Discover actionable advice on building a strong digital foundation, navigating organizational challenges, and creating a future-ready business culture. A must-listen for digital leaders aiming to redefine customer experiences and drive digital transformation.
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