ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Think Like a Newsroom: PR Lessons from the Sports World with Matt Swenson"
Episode Synopsis
In this episode, journalist and content strategist Matt Swenson shares insights from his 20 years in the industry, including how PR professionals in the sports world and local tourism can adopt a newsroom mindset. We explore the importance of timeliness, authentic storytelling, and relationship-building using a standout campaign from Hattiesburg, Mississippi, as a case study.
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