ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Taco Bell Creates Viral PR Moments "
Episode Synopsis
In this episode, Matt Prince, head of PR at Taco Bell, takes us behind the scenes of the brand’s most innovative campaigns, including the "The Cantinas" retirement community and the Live Más Live event. Learn how Taco Bell leverages consumer insights, bold creativity, and a touch of humor to connect with customers and maintain its status as a cultural icon.
More episodes of the podcast Digital PR Explained
Public Media, PR, and the Fight Ahead
08/07/2025
In God we trust