Digital Marketing Today Podcast



Digital Marketing Today: Exploring Emerging Innovations


Podcast Description

Welcome to Digital Marketing Today, your go-to podcast for the latest news and innovations in digital marketing. In today's episode, we delve into the frontier of digital strategies with insights on Answer Engine Optimization (AEO) and AI-driven campaign strategies. As we navigate the rise of AI and voice search technologies, AEO emerges as a vital element, ensuring that your content is visible across platforms like ChatGPT and Google's AI Overviews. This new optimization method prioritizes readability and trustworthiness for AI systems over traditional search engine rankings.


We spotlight trailblazers such as BetterAnswer and Scandiweb who are redefining the landscape with tools like schema markup and entity definition, enhancing content visibility in AI-generated responses.


Additionally, our discussion covers groundbreaking updates in digital advertising. Discover how Google’s new Performance Max (PMax) campaigns deliver improved transparency and comprehensive performance metrics across Search, YouTube, and Display channels. These advancements provide advertisers with actionable insights, transforming PMax into a more user-friendly tool that synergizes with AI-driven strategies to fuel future growth.


In the realm of B2B marketing, AI stands as a pillar of innovation, significantly boosting efficiency by automating routine tasks. Learn how companies like Aviatrix leverage AI technology to refine strategies and strengthen client relationships. With tools such as Jasper, marketers can create hyper-targeted content while preserving authenticity and trust. Join us as we explore how AI complements human efforts, sculpting an era of efficient and personalized marketing strategies in today's competitive digital landscape.

Ver todos los episodios