If your engagement rate on social media is anywhere above or even approaching 5%, you’re doing great. I did some research to see how this rate stacked up against popular social media content creators and found that they don’t do much better than 5% engagement on their posts. So if that’s what you’re at now and you’re worried that it’s low, don’t worry, because you’re doing better than Justin Bieber (No, really, you are! Listen to find out engagement rates on his mega-popular videos).

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