Promoting other people's business in order to promote your own sounds counter intuitive, right? Well, if implemented correctly and integrated into  a larger digital marketing strategy, promoting other people's businesses in a way that's relevant to your own might just be a strategy that's crazy enough to work.
On this episode I talk about how you can leverage of other business's social media followings to grow your business without paying for advertising.  I discuss examples of how I've done this before, how you can quantify success of a strategy like this accurately, and I give an example where I think #Yelp could have used this strategy successfully (it baffles me that they don't- it seems so obvious for their brand!).
If you'd like to email the show to do some cross promotion, I practice what I preach and would be happy to shout out your brand for free if it makes sense for both of our brands.
Additionally, you can leave the show a message with a question on our Anchor.fm home page: https://anchor.fm/west-kraemer

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