View From the Top- What Does Sustainable Innovation look like in a Post Pandemic WorldYouTube Video: https://youtu.be/5Dqq78g_v5EOriginally Published: Jul 30, 2020HealthIMPACT Live Summer Forum 7/22/20-7/24/20 by Purpose Events in Partnership with GoogleOver the past months, the world has shuffled staff members, supplies, and budgets to prepare for the urgent task of combatting COVID-19. Questions of balancing budgets have been shifted to the back burner, and all of our innovative energies have focused on the task at hand. Now, we’re looking at a long road ahead of us, with no quick cure in sight, where belts will be significantly tightened. So where does innovation fit in?Healthcare systems must re-evaluate all aspects of how they deliver care and make sustainable plans to put cost improvement programs into place throughout all clinical and non-clinical areas. Healthcare systems should plan to reduce back-office costs, including IT, human resources, and revenue cycle. Make no mistake, there IS room for innovation in this new world, but it must be agile, cost-effective, and focus on the impact on patient AND provider experience. Strategic collaboration forms the backbone for post-pandemic innovation.  Aashima Gupta, Director, Global Health Solutions, GoogleRasu Shrestha, MD, EVP, Chief Strategy and Transformation Officer, Atrium HealthChris Waugh, Chief Design and Innovation Officer, Sutter Health Shahid Shah, CEO Netspective Media (Moderator)

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