SummaryIn this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads marketing at Snet Communications and is the author of a book on confidence and collaboration, emphasizes how businesses can break free from algorithmic traps by focusing on authentic engagement. He shares insights into how to connect with customers in a meaningful way, offering practical advice for small businesses looking to stand out and grow in a crowded market.TakeawaysHuman connection is still the most powerful marketing tool.Marketing should focus on sharing ideas, not just selling them.Understanding your audience’s pain points is essential for effective marketing.Small businesses should emphasize what makes them unique to stand out.Using collaboration and co-creation enhances ideas and leads to success.AI tools can help businesses scale but should be used alongside authentic connections.Know your competitors and lean into your unique differentiators for success.Building emotional connections with customers is crucial for long-term growth.Chapters00:00 Introduction to Marketing and Human Connection01:05 The Trap of Ego and Algorithms in Marketing03:30 Collaboration vs. Selling: Building Connection04:18 Overcoming the Challenges of Social Media Algorithms06:41 Using Collaboration to Co-Create and Own Ideas07:36 Shifting from Selling to Sharing Your Ideas10:03 The Importance of Acknowledging Others and Building Goodwill12:25 Co-Creation and Collaboration in Business13:03 The Challenge for Small Businesses: Confidence and Marketing15:14 Crafting a Memorable and Emotional Pitch18:32 Maintaining Authentic Messaging Over Time21:15 Leveraging AI for Consistent Marketing23:31 Finding the Right Social Media Platform for Your Business25:02 Final Advice: Understand What Makes You Different and Lean Into ItLinksMy Book: https://a.co/d/ev8tMsbMy Website: https://www.frederickweiss.com/My LinkedIn: https://www.linkedin.com/in/frederickweiss/Free High-Converting Website Checklist: FroBro.com/Checklist

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