Send us a textIn Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  Podcast Breakdown00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience03:11 - 06:00 Fun facts & personal background06:01 - 12:52 Seth’s Journey to Cheba Hut12:53 - 19:00 Company Values & Inclusive culture19:01 - 26:36 Franchise strategy & Local Environment26:37 - 34:53 Community events & In-store bars34:54 - 44:09 Marketing, Social & Customer engagement44:10 - End Merch, The menu & Closing thoughts 

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