Send us a textStop Wasting Your Marketing Budget With These Simple Fixes!In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content production process. He also highlights the necessity of optimising marketing channels, ensuring website efficiency, and improving email marketing strategies. Finally, he advocates for agile marketing budgeting to enhance the effectiveness of marketing expenditures.

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