How Online Reputation Management Drives Ecommerce Growth

Digital Customer Journeys Podcast
23/04/2025 24 min
How Online Reputation Management Drives Ecommerce Growth

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Episode Synopsis

Send us a textIn this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for businesses to monitor their online presence, influence narratives, and manage crises effectively to enhance customer trust and conversion rates.

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