ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen " The Defining Role of Challenger Brands in OTT"
Episode Synopsis
OTT services, including a growing crop of virtual MVPDs, are clamoring for your ad dollars, and they have the eyeballs to warrant them. But this will not replace linear TV so fast. The content might look the same, but the dynamics of advertising on OTT are dramatically different and suggest this growing medium is going to evolve in interesting and unique ways. Kait Boulous of Varick discusses the role that challenger brands will play in shaping the future of OTT advertising.
More episodes of the podcast Digiday Live
How Bonnier News makes engagement count
13/05/2019
In God we trust