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Listen "McClatchy's Grant Belaire: Selling slices of a bigger product"
Episode Synopsis
For local news, the chief selling point of a subscription is a broad range of coverage and content. But what if you started selling digital subscriptions to a small slice of content? Hear from Grant Belaire, vp, digital audience development at McClatchy, on how they've done it and what they've learned along the way.
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13/05/2019
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