Episode Synopsis "02 Can sustainability be a differentiation characteristic?"

Does sustainabiliy affect the Marketing Distinguo? Or is it the other way around? How should marketers help leaders to integrate sustainability thinking into the core of the business? You can find all my DigitalTalks on blog.marketingdistinguo.com 

Listen "02 Can sustainability be a differentiation characteristic?"

More episodes of the podcast Differentiation in marketing

• 06 My interview with Guy Kawasaki was about Apple's differentiation and Social Media
• 05 The true story of a coffee roaster
• 04 You don't need a website, you need a strategy
• 03 What did I learn talking two times with the father of marketing
• 02 Can sustainability be a differentiation characteristic?
• 01 Introducing the Marketing Distinguo concept and method